3 Reasons to Benchmark Your Online Marketing
Why benchmark your online marketing activities? It’s a fairly simple question and there are a few compelling reasons why every organisation should take the time to regularly benchmark what they are doing.
Three of the main reasons to benchmark are:
1. Is your Online Marketing effective?
It’s the most obvious reason but still worth stating. Benchmarking allows you to measure your online marketing activities and understand your current state; – where you are – against where you want to be, assess how you are progressing against your strategic goals or objectives and determine if you are achieving the expected return on your investments.
Through benchmarking you will gain insight into your strengths and weaknesses and identify what’s working and what’s not in your online marketing activities. You’re then in a position to decide how to move forward.
Fundamentally this is the reason we carry out benchmarking in online marketing, but it’s not the only reason.
