The phrase ‘seeing is believing’ is apt in many circumstances; however, when it comes to the cleanliness and the hygiene of office carpets, it most definitely does not apply.
By that, we mean that if you look at the carpet in an office, see it is clean, and believe that it does not require any carpet cleaning, you could be very much mistaken.
An office relocation is a task laden with several to-dos and complications, but that doesn’t change the fact that it sometimes needs to be done.
Can you manage to minimise downtime and sustain operations while you relocate?
Such a high-stakes situation requires the expertise of a great office removalist, whose input is often invaluable.
As the owner of your business, how much do you know or get involved with the commercial cleaning of your premises?
Do you even use commercial cleaning services such as carpet cleaning services?
When you are considering what new commercial furniture to buy for your business, there will be several factors that you need to take into account.
The first, and most obvious, is determining exactly what pieces of office furniture you require.
If one of those happens to be one or more office desks, then from that there will be several variables that must be considered before pinpointing the specific desk or desks you are going to buy.
For any business or building owner deciding that they wish to have a commercial lift installed on the property, there are a multitude of further decisions to be made.
If we were to list them all it would probably take up the rest of this post, so we will avoid that.
If you ask digital marketing experts what they regard as the essential elements of a campaign that would work for a local law firm, the vast majority will state “having a blog”. Blogs have been around for some time and there are millions of them online, however, even the merest of research will tell you that many of the people who own or manage those blogs are making fundamental mistakes.
For lawyers who want their website to rank well and who wish to use a blog as a means of achieving that, it would undoubtedly be frustrating to have done all the necessary work to build and establish a blog, only to find that the results achieved in terms of rankings were negligible. For that reason, we thought it would help by highlighting the seven biggest mistakes lawyers make regarding blogs so that you avoid the same errors.
Writing For Yourself, Not Your Audience
One of the biggest mistakes lawyers make when writing blog posts is they do so to satisfy themselves rather than thinking about those who will be reading them. There is little point in writing something that only you will relate to, enjoy, and find an interest in, if no one who visits your blog will.
Not Identifying Your Target Audience
Worse than not writing for your audience’s benefit, is not having an audience at all. Before you start a blog you must identify your target audience in terms of locality, demographics, and, crucially, what their needs are. Thereafter, everything you publish on your blog should have all of these audience traits in mind.
Creating Overly Formal Content
Whilst writing essays and assessments brimming with legalese may have satisfied your law professor, it will do little to retain your blog audience’s attention, most of whom will not have studied law. As such, seek to simplify legal jargon and set it at a level that can be understood by anyone who reads it.
Cloud hosting is one of the newer terms you may have heard being referred to by an SEO consultant when discussing how to optimise your website for better rankings. Now, this does not mean your website is stored on fluffy white clouds floating across the sky; rather, it is hosted across multiple servers in numerous locations worldwide. This differs from the hosting you are most likely familiar with, where websites are hosted at a single server location.
There are several advantages that cloud hosting provides, and most of them can have a positive influence on your SEO and, ultimately, your rankings on Google.
Here are five reasons why that is the case:
Hosting In Multiple Locations Means Your Website’s Servers Are Closer To Users
Your website is accessible worldwide, but you must also be aware that certain countries are where you are most likely to see visitors access your website. The main English-speaking countries will be the USA, UK, Australia, Canada, New Zealand, and Ireland.
With your cloud hosting company having servers in those main countries, your website gains approval from Google as one of its ranking factors is related to the proximity of a website’s hosting server to those who are searching for and accessing that website.
Each individual business will have its terms of employment and for those companies that have policies relating to drug use, there are likely to be references to when it is entitled to require its employees to undertake a drug test. For more enlightened employers, this might not necessarily be to catch an employee with a view to firing them for drug use, but instead show its willingness to help employees, for example by supporting them if they need to enter a drug rehab program.
There will be companies, which, given the nature of the type of business they are, the products and services they offer, and for some regulatory and legal reasons, have no option but to have a zero-tolerance policy on drugs use. Examples of the business sectors that this might apply to include childcare. the police, the armed forces, and medical care staff, although that does not preclude any other business type from having the right to have a ‘no drugs use’ policy in place.
This brings us to the subject of this article, which is drug testing, and when an employer has the right to drug test their staff, and the reasons why they might do so. On a positive note, testing could be part of the employer’s wish to ensure that all employee’s health, safety, and welfare are given the necessary focus. This can apply both to the person who might be using drugs and to their colleagues. Appropriate circumstances for drug testing employees include the following:
Google is so much part of our everyday lives that it makes sense that businesses advertise on it to find new customers. Whether it’s gigantic multinationals or local tradespeople, Google’s search algorithms do an amazing job of matching searches with relevant ads and then serving them all up on the results page.
But just how effective are Google Adwords (or just ‘Google Ads’ after a recent rebrand) and what is the best way to use them?
Google Ad Statistics
In terms of effectiveness, Google Ads are hard to beat. In fact, they have a ‘click through’ rate of about 8% which means that of every 100 ads, 8 are clicked on by browsers. That might not sound like much but if compares very favourably to other methods like email marketing or in-person marketing like print media.
In addition, paid ads get about 65% of all clicks, compared to other types. YouTube (a Google-owned company) is equally impressive, with about four out of 10 consumers saying that they’ve made a purchase based on something they’ve seen in a Google Ad.
Although racism and sexual discrimination are the two forms of discrimination we see in the news most often, age discrimination is actually a huge problem throughout Australia. It happens to people in all industries across all sectors when their perceived value becomes less due to their age.
Fortunately, though, there are a few tried and tested techniques that you can use to deal with age discrimination. Never sit back and accept things as they are. Instead, take a proactive approach and eliminate all forms of workplace discrimination before it has a chance to take hold.
In the rest of this article, we’ve outlined our top five strategies for dealing with age discrimination in the workplace. These include:
If not dealt with promptly, age discrimination can have significant mental health effects. It’s therefore crucial to seek professional advice where necessary. If you’ve already lodged a complaint with your HR department with no action, it could be time to speak with a lawyer. Remember, your HR officers do work for your employer, and they may be encouraged to cover up and complaints.
