Why It's Important

The ability to create strong relationships is the foundation for any successful business or career. Managing these (internal and external) networks is also crucial to growth, competitiveness and profitability. This means learning the process of effectual networking is no longer a choice – but an absolute necessity. 

By creating and managing strong networks you’ll generate the results you need for your work and life. Given that we all network in some capacity, it pays to look at how you do this and ask yourself ~ is it working for you?


Unfortunately, many people have been taught the wrong skills and may spend a considerable amount of time and effort with no return. On the flip side, we all know someone who is a ‘born’ networker as well.

Start by identifying where you fit and then look at the steps you can take to improve:

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Are You and Your Organisation Relationship Focused?

The highest performing companies worldwide are differentiated by their ability to attract, leverage and retain relationships. Networks are more than just customers; attention must also be given to shareholders, partners, industry, the community, and employees. However, according to research conducted by the Business Networking Academy, 75% of business people admit that their existing networks do not support the results they need and 99% state they would like specific training on networking and network management.

The questions to consider are:

  • Is there a gap between your intention and how you are perceived in your relationships?

  • How conscious or deliberate are you at creating a network that is aligned to your role?

  • How conscious or deliberate are you at managing a network so that it benefits you and those in it?

Networks are powerful and relationships are important.

Combine these two things with thought to the future and you have strategic networks – a strong set of relationships, which can deliver mutual value to those involved. Built and maintained with care, strategic networks can then go to the next level, allowing you to potentially leverage the power of other people’s networks.


The cost to you and your business if you don't invest in Strategic Networking

Each year companies spend MILLIONS of dollars on events, functions and sponsorships. They rely heavily on effective networking and communication for new business generation and benchmarking as well as for managing relationships with existing stakeholders. However, most encounter major challenges in execution and delivering value back to the business.

Do you or your employees share any of these challenges?

  • Reluctance, awkwardness and aversion to networking

  • Knowledge of relevant techniques to network effectively in today's business environment

  • Taking accountability and having a personalised strategy to create and manage business relationships.

  • Understanding how to maximise the value (ROI) through connections made internally and externally by being influential, conversing charismatically and being memorable.

  • The ability to raise own visibility and leverage their position within the business to expedite their progression and effectiveness.

  • Limited people skills to represent your organisation (though have solid technical training)

  • Knowledge / ability to set up for success with strong internal and external networking relationships


We can help....

The customisation, implementation and necessary reviews of the training and/or mentoring program we design for you will enable behavioural change and an immediate positive impact on your business outcomes.

Visit the Public Courses  and Mentoring pages to find out more about what you can personally do and visit In-House Programs to find out more about our team programs including Diagnostics and Blended Learning.

Visit the Resources section to find out more about: Books/ Tools; Articles; Online Newsletter

Browse through our Testimonials to see that our programs have been tailored to help all job titles in many industry sectors.

While you are here, sign up to BUZZ Bulletin to receive complimentary, ongoing business networking/ relationship management research and advice to assist you in your career. You will be sent a free white paper on the 6 biggest networking mistakes (and how to avoid them), when you sign up.


Most importantly please Contact us - every individual and organisation are different and we value the opportunity to learn about your needs and discuss if/how we can help.