Astute businesspeople like Palmer are realising that Christmas parties are not just ordinary events. Instead they provide excellent networking opportunities. By building rapports and relationships with fellow employees, management and clients you could be doing yourself a terrific favour down the track. Palmer is now the managing director of her own B2B consulting company, BConsulted. "Meeting people through these events is priceless; it's so powerful and shouldn't be underestimated," she says.