Social Networking: Find The Right Balance
With the rapid rise of social networking effecting how we do business, KBB's resident networking strategist Julia Palmer weighs in with some timely advice
How to Master Networking
Knowing the right people can open up amazing opportunities in every facet of your life. But how do you get to know those people in the first place? With smart networking.
“Networking is about relationships” says Julia Palmer, networking strategist and CEO of the Business Networking Academy.
To help you open a few more doors today, here are Palmer’s top 6 tips to master the art.
Julia Palmer (35 weeks pregnant) presenting at Women and Leadership
Inspiration and Empowerment - Creating Your Future
WMWC2012 - Invest In Your Network and Reap The Rewards
Watch the MGSM Conference Session Footage here
A preparation guide for Industry, Organisational and Function Networking
by Julia Palmer
Use your network to create more business
It's harder to stand out in a sales call or email than when you're face-to-face with someone, she says. "You can try calling people or you can try emailing people, but I guarantee if you go along [to a networking event] and have an intelligent conversation with a person, you are way more likely to be sitting down having an hour coffee with them that week than with any other form of communication.
In episode 13, series 2, of Kochie’s Business Builders, the focus is on the importance of networking as a promotional tool for business owners plus other ways to gain exposure.
Julia Palmer, business relationship specialist and Managing Director of BConsulted, is sent in to provide advice on networking techniques and highlights the first step to all good networking.
Please watch Part 1 and 2 and the KBB Special on Extras.
Ignore all the doom and gloom that's around right now, urges Julia Palmer, managing director of professional development centre, BConsulted. Instead of negativity, "focus your attention on what you can do.
Astute businesspeople like Palmer are realising that Christmas parties are not just ordinary events. Instead they provide excellent networking opportunities. By building rapports and relationships with fellow employees, management and clients you could be doing yourself a terrific favour down the track. Palmer is now the managing director of her own B2B consulting company, BConsulted. "Meeting people through these events is priceless; it's so powerful and shouldn't be underestimated," she says.
The Real Business of Parties
Networking the office Christmas party was a ticket to promotion for Julia Palmer. While working in Sweden for a global events and conferencing company, she attended the firm's London Christmas celebration and started chatting with the general manager.
By chance, he was transferred six months later to Stockholm to be the then 25- year-old Palmer's boss.
"Because we had met socially those months before, we already had a connection," she says.
"It is too late to build a relationship when you need it most... Do some research before accepting an invitation to an event to establish if you really should attend at all. If you are attending a work function with work colleagues, split up and meet some new people."
"Companies spend a lot of money on staging events or sending their people to events, but if your staff are in the room and they don't know how to communicate, then it's a huge waste of money."
"Part of the problem is that networking is a dirty word here. People see it as connected to selling and that is not it at all. True networking is building relationships with people with common or complimentary interests to yours, with a view that one day, down the road, you might be able to assist one another."
Julia Palmer says Australians are fairly ordinary when it comes to networking.
Ms Palmer is the owner of B Consulted, a company that trains corporate executives in the art of networking effectively, and
is also the author of a new book on the subject, Buzz. She is also a seasoned public speaker and international traveller.
By the time Ms Palmer was 25, she was a general manager for an international events company based in Singapore.
"With a growing trend towards the reliance on technology, we are fast forgetting the importance of traditional business methods. Despite the best gadgets and the cleverest of marketing campaigns, nothing will ever replace networking as a true qualifier for creating and managing business relationships."
Julia Palmer is the managing Director of BConsulted, a company that promotes the importance of networking in business and how, when armed with the right skills and techniques, networking can help anyone climb the corporate ladder.