BUZZ QUOTE ~ "Happiness often sneaks in through a door you didn't know you left open". John Barrymore
Well, it's Official - Recommendations are your most powerful form of marketing! (and career/business success)
What ever you do, whatever you need to buy, whatever you want to eat/ drink and so on - let's face it, when someone gives you a personal recommendation, you take it!
In this time poor world, where we are inundated with noise, it's never been more valuable to have a true recommendation from someone you trust in your network.
I don't waste my time with internet searches any more - instead, I just ask someone I know for their advice:). For example, our Client Services Manager was recommended by a professional friend, the restaurant I took a client to was recommended by a personal friend and my removalist next week was recommended by a client. On the flip side, all the work we have coming up for the rest of the year is thanks to someone who has trained with us telling someone else you could benefit and we couldn't be more grateful for such ongoing support.
Getting recommendations is technically called having 'brand advocates'. They can be of you individually or the business you represent and having brand advocates in your network will quite simply ensure it's success!
After all clients/ contacts/ consumers trust Brand Advocates more than marketers. Here is the proof!
- 92% of consumers trust “recommendations from people I know.” Only 37% trust search engine ads, and just 24% trust online banner ads. (Source: Nielsen Global Online Consumer Survey, July 2009)
- 90% of consumers online trust recommendations from people they know, and 70% trust opinions of unknown users. (Source: Econsultancy, July 2009)
- A Word of Mouth recommendation is the primary factor behind 20 to 50 percent of all purchasing decisions. (Source: McKinsey Quarterly, April 2010)
- A whopping 68% of Facebook users say a recommendation from a Facebook Friend would make them more likely to buy a specific product or visit a certain retailer. (Source: Morpace Omnibus Report, Morpace, April 2010)
- “Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a Word of Mouth recommendation from a trusted source.” (Source: McKinsey Quarterly, April 2010)
- According to a study in the Harvard Business Review, customers who participate in a referral program will typically refer four customers. The study pointed out that these numbers under-estimate true referral value. Referred customers make their own referrals in turn, and credit for these should be traced back to the original referring customer. (Source: “How Valuable is Word of Mouth?”, V. Kumar, J. Peterson, R. Leone, Harvard Business Review, 2007)
- Therefore, a company with 100,000 energized Brand Advocates can reach 60 million people - (100,000 Advocates x 150 people x 4 recommendations per year = 60 million) (Source: Zuberance via Forrester Peer Influence Analysis)
Each time we look at our course evaluations, we see that participants loved working on their positioning statements and understanding how to educate others in what they do.
Now it's time to educate your networks about how fabulous you are and how you can help them or someone they know:)
Hope to see you at Buzz drinks this Wednesday.