The 5 top benefits of networking and why you need to do it

 

Sometimes, idealistic people are put off the whole business of networking as something tainted by flattery and the pursuit of selfish advantage. But virtue in obscurity is rewarded only in Heaven. To succeed in this world you have to be known to people. 

Sonia Sotomayor

Business networking has so many wonderful benefits, and actively getting yourself out there and networking is vital for business growth and furthering your career.  

I am writing this because every time I train with clients, there are always those people in the room that resist networking and even claim to hate it! By the end of the session, they skip out excited about understanding how to be more strategic and enjoy networking. Whilst there are many, many benefits to networking, let me give you my top 5 reasons why I think it’s such a worthwhile activity.  

1)     You’ll build and strengthen relationships

Networking isn’t about broadcasting your talents or trying to make sales. It’s about meeting new people and strengthening relationships with connections you already have. It’s about giving and receiving and expanding your network so you can reach out for reciprocal help when you need it.  

2)     You’ll learn and receive advice

Networking allows you to tap into the expertise of others and have access to advice that you normally wouldn’t receive. Having like-minded people to talk to, especially if you’re an entrepreneur and work alone, can be a godsend.  

3)     You’ll find new opportunities

Expanding your network of connections can open up a plethora of new doors, whether they are for business growth, career advancement, collaborations or job offers. The majority of jobs are never advertised, and are only created and filled through word of mouth and network connections.  

4)     You’ll be motivated and will find fresh ideas

The conversations you have with your connections can provide an excellent source of new perspectives and ideas, and can be highly motivating. Coming up with new ideas and exchanging information is one of the key benefits of networking.  

5)     You’ll raise your profile

A major part of networking is simply being visible. Getting your face known by attending the right events regularly is a great way to raise your profile. You’re more likely to receive leads and referrals, and people are more likely to think of you when they’re asked to recommend someone.  

Regular networking can set you up for maximum career progression, or allow you to expand your business. You’ll raise your profile, have access to more opportunities and have a better chance of reaching your goals. To find out more about the benefits of networking, grab a friend and join us for our Business Networking Skills Workshop here.  

Julia Palmer, a respected Networking Strategist and Chief Executive of the Business Networking Academy, presenting and training on how to create and manage networks that work. To learn more visit www.juliapalmer.com & www.BusinessNetworkingAcademy.com.au

Posted on November 9, 2016 .