Why I don’t endorse speed networking


"The trouble with talking too fast is you may say something you haven't thought of yet."
Ann Landers


You might have heard of speed dating, where people move around a room, spend up to 5 minutes chatting to one person before a bell rings and they move onto the next person (argghhh torture!).
Well, speed networking is exactly the same, only for business professionals. It allows you to meet a lot of people, in one room, in a short period of time and facilitates an introduction and conversation with someone you don’t know.
While it does work for some people, I find traditional methods of networking will give you a deeper and more meaningful connection therefore achieving far better results.
How speed networking works
Generally, the event will be structured so you rotate every 5 minutes or so in a ‘round robin’ format and you will have an opportunity to speak to every person attending the event. Whilst speaking to everyone sounds like a great thing, the time restraint means your brief meetings are only the start. Much more work is needed to ensure the connection lasts.
Is it as good as traditional networking?
I don’t endorse speed working, so my opinion is that it isn’t as good as traditional networking.

The main reason I don’t endorse it, is that it significantly increases anxiety and nerves in people. This is not the best state to be in when trying to form real connections! And as you will know from previous blogs, I also disagree with asking the question “what do you do’ – which is on repeat at such an event.  

Speed networking does work for some people, but only because they put a lot of effort into following up with the people they met briefly during these even. I believe traditional methods of networking will give you a deeper and more meaningful connection therefore a more valuable way of growing your business or furthering your career.
Happy Netships!

PS – Networking silly season kicks off next week with Melbourne Cup! If you need to brush up on your networking techniques and ensure you get the most out of your end of year events, enrol now to the Business Networking Skills Workshop held on 22 November 2016.

Julia Palmer, a respected Networking Strategist and Chief Executive of the Business Networking Academy, presenting and training on how to create and manage networks that work. To learn more visit www.juliapalmer.com & www.BusinessNetworkingAcademy.com.au 

Posted on October 27, 2016 .