Elevator Pitches Don't Work! Positioning Does...

"I found your presentation very helpful. Particularly the answer to "What do you do" - making it more benefits oriented and less how." 

Last week I was very lucky to be asked to write a few articles for three popular industry magazines about the link between networking and a network (I will send you a link when they are published). 

It got me thinking that everywhere I go lately, the feedback that I get is that people really think twice when I teach them how to position themselves better. So, let's look at networking and how by focussing on your positioning, you can build your influence for a successful 2013!

The first thing to consider is that people all agree that they want a strong and effective network, then in the same breath they tell me how much they dislike networking. I have often said that this is made worse because of the types of people we meet networking, you know, the ones that demand a business card or ask you what you do before even introducing themselves! 

Well, we can't stop them, but we can make sure we know how to answer such questions and also how to get the best out of the connections we have. 

The BUZZ quote this month is a comment in a thank-you email I received a few weeks ago. Late last year, I presented at the PCO Conference and a fellow speaker sat in on my session, we then chatted in the Qantas lounge (yes, I'm one of those that will chat with you if you want to chat:)) and then he kindly emailed me. He went on to tell me how he has re-framed what he says and how much better it's working! 

Since this module also rates really high in our training programs, I thought I would share some information here to remind you of how vital it is to educate those around us about what we do. After all, they are the ones that can refer or recommend you when you are not there so it pays to get it right. 

I'm not talking about elevator pitches! They do not work - too scripted and fake. Instead think about the benefit of what you do and always tailor it to who you are talking to. Avoid going into 'how' you do it, as at this early stage it's irrelevant and makes it harder for people to remember what you are saying.

Hope this bulletin helps :)

As always, contact me if I can be of help with your networking or network
If you haven't been to one of our courses... please share with your networks too.

Happy Netships!
(networking relationships)

Posted on March 6, 2013 .